- I just got panhandled in JC – that's a first. #
- @warmaiden Positive thinking vibrations (or prayer – whatever you want to call it) sent to both you and Otto. in reply to warmaiden #
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- @sglassmeyer Man I hate email server gnomes. This is why we outsource our email – to let someone else deal with the stupid little buggers. in reply to sglassmeyer #
- My brother – a portrait [pic] http://ff.im/cF6Dm #
- @xorpheous breathtaking is a good word for it. Brrrrrrrrrr in reply to xorpheous #
- @kgs Dear kgs – this is how I consume Glee every week (single-recording Tivo and conflicting times FTL) and I lurv it! in reply to kgs #
- "squee"- I have a book on Amazon.com. It won't be out til March, but the Amazon page is up, which makes it real, yes? http://bit.ly/66TNrk #
- @mstabbycat I have excellent taste in books!! I've read 'em all so far and am waiting impatiently for the next @ShannonKButcher (hint) in reply to mstabbycat #
- @desertlibrarian It's friday – what do you expect? It's pretty much opposite here, though. My computer keeps reminding me that I should work in reply to desertlibrarian #
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- @rmazar Not just 2009, but 12/2009. Can you believe? in reply to rmazar #
- @miriella I don't know whether I should laugh or curse my font nerdiness that I find it funny. I'll get back to you on that… in reply to miriella #
- First blog post about my upcoming presentation in Dallas from OhMyGov! – http://bit.ly/6ZZxYT. #
- Pushing up my sleeves to begin work on creating Panel/View/Complicated pages for new Ref Table computers. Starting with pen and paper… #
- SCORE! Panel page has bowed to my will! I'm doing a happy dance in my office!! (aren't you glad I don't have a webcam at work?) #
- (Not so score – originally posted that last tweet to my work account. Quick delete FTW!) #
- RT @warmaiden: The Write Club interviews me on my writing Process: http://bit.ly/5fIssa (since I can't "like" a tweet yet…) #
- @DonovanLambrigh share? plz? pretty plz? in reply to DonovanLambrigh #
- @Tombrarian You too? Thought it was just me… I'll stop compulsively checking my network now… in reply to Tombrarian #
- @Tombrarian Sounds like a plan to me… #
- @sglassmeyer This is why I love my phone – it's consistently about 7 minutes fast. My day is done! in reply to sglassmeyer #
- I have a secret fan at work! [pic] http://ff.im/crLO5 #
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- Today's agenda: wrestling the library's firewall into submission, torturing the website into docility and writing until my fingers fall off. #
- @Jill_HW I get *all kinds* of attention when I'm in public with my Kindle – people want to know what I think about it. in reply to Jill_HW #
- @laurenpressley Ohhh – same here, plz – or Jason can pass them on, por favor!! in reply to laurenpressley #
- @griffey I feel your pain – just turned mine in, now looking forward to indexing… in reply to griffey #
- @griffey None yet, but I keep hoping that if I check Word obsessively every 10 secs, an 'autoindex' option will appear. in reply to griffey #
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- Final push for new site – scheduled to go live at 5pm. Soooooo much to do before then!!! #
- Major work on the website is over – just tweaking and working on content strategy (and social strategy, still…). #
- reading through U.S. Public Libraries and the use of Web Technologies – http://bit.ly/316uaz #
- After weeks of stressful website stuff, I'm back on track, inboxes = zero and I'm about to do #gtd "weekly" review – first time in a month! #
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- Instead of writing, I spent time with @pigsinspace, @joshuamneff, @mstabbycat, @roycekitts & @jokrausdu – and I don't feel guilty at all! #
- @mstabbycat Drugs? in reply to mstabbycat #
- @mstabbycat Whiskey and drugs? 😉 in reply to mstabbycat #
- RT @FakeAPStylebook: The antecedent for "she" in "that's what she said" is generally understood to be "your mom." **giggle** (twss) #
- Making Drupal's views work to display board meeting minutes. Sometimes the successes are small, but I'll take what I can get… #
- My "search: gtd" column should be interesting today – it's "Go Topless Day" somewhere out there in the Twitterverse… #
- RT @mstabbycat: Dear blocked calls & toll free numbers- leave me a message because I will never pick up. Love, me (me too!!) #
- @mstephens7 I know – I was watching it last night in utter shock!! An interesting turn for the series… #glee in reply to mstephens7 #
- Checking out a cookvook (and no, that's not a typo) online. Interesting stuff!! http://bit.ly/7tqNd #
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- 1148 words in 30 mins of writing. My fingers hurt. #iwaswritingnowImnot #
- I wrote 15 minutes – 411 words – today and that is all I'm capable of doing. It's bedtime – I don't care if it is 8:30…. #
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I got the embedded wave to work on my new Wave page! Finally!! I’ve been playing with it for a couple of weeks (off and on) with no success, but I upgraded both WordPress and wavr (the plugin I’m using to make this work) and today it finally appeared (only for those with Wave accounts, I think…). The real trick to it was getting the right google wave URL (in my case it consisted of id=”googlewave.com!w+2_yvJou8O”). When you copy the URL from Google, it urlencodes that + sign to a %252B, so you have to change that to +, remove everything before the googlewave.com url and voila! It works!!
If you have a Wave account, stop by and say hi, post a suggestion for a blog post or whatever floats your boat. This is purely a testing wave, with no real purpose right now other than to play!
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The week in Tweets
- *makes note to auto-send @stevelawson emails randomly throughout the week* #
- @MegCanada hot tea, honey, maybe some lemon and the whiskey of your choice. Drink enough of it and you'll forget you have a cold! in reply to MegCanada #
- GWave invites – DM me with your preferred email address if you still don't have one, but want one. 10 left… #
- I can't believe I'm on Twitter, complaining about FriendFeed being down, but I am. I want my FriendFeed!!!! #
- At the ITEC keynote in Blue Springs (Or BS, MO according to @jlshultz – *giggle*) #
- @mstabbycat I was actually considering doing that – depends on how tired I am – was up at 5am to get the boy to school… But I likely will! in reply to mstabbycat #
- No wi-fi in theater 2 at ITEC, so I'm taking notes by hand. Primitive. #
- Still no wireless in theater 2 @ ITEC. I did trawl the vendors & got a better pen, tho. Small comforts… #
- Why I prefer tech over library conf – no line @ ladies restroom #
- @sglassmeyer nope – the boyfriend has it on DVD, so I can watch any time. I don't, but I could… in reply to sglassmeyer #
- @ellbeecee jinx! You owe me a beer! in reply to ellbeecee #
- Wondering if Courtyard Marriot rents rooms by hour so I can take quick nap? #iamold #
- @sglassmeyer this is true… Perhaps we should!! in reply to sglassmeyer #
- Sitting on my front porch, knitting & handing out candy to soopw #
- Oops. That is "sooper cute" mini scary folks. My nose is cold, tho #
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*SOCIAL MEDIA IS NOT A TREND*- it’s a fundamental change in the way companies reach their audiences.
Overview of social media landscape – what tools are out there.
Blogs – lots out there, becoming mainstream news (Huffington Post); case study about the Direct2Dell site that came directly from a blog post that coined the term “dell hell” and was picked up within 2 days by NY Times and Business Week.
Microblog – Twitter has 4.5 Million users; uses of Twitter: live discussion, reinforce your brand, promote content, speed linking, content syndication (hi everyone who is reading this because I tweeted my new blog post!!). Case study: @comcastcares – search for Comcast in Twitter, respond to complaints, become one of the most effective customer service campaigns in social media.
Social Network Facebook – 120+ Million users, Facebook groups, applications and photo sharing. Case study – Barack Obama – 6.8 Million supporters (John McCain, 518,000 supporters) in Facebook, 2.5 M in Twitter with 392 updates, 179,000 subscribers in YouTube and a social site of his own at barackobama.com
YouTube 1 billion video clips shared every day; useful for marketing. Case study: Cadbury’s Gorilla Ads
Flickr (photo sharing), Delicious (bookmarking), Digg (social relevancy), Amazon.com (collaborative filtering & recommendations)
Social Listening
Where? Technorati, Google Blog Search, Twitter, Google Alerts – very important to hear what folks are saying about you.
Crowdsourcing – Case study: Project Dogfood – built a targeted, effective event through direct collaboration with the audience. Case study: Netflix prize – 1M to anyone who can improve their recommendations by 10% – crowdsourced programming…
LISTEN. ENGAGE. MEASURE.
Why social media campaigns fail – no strategy, poor listening, unreliable content, lack of metrics for success.
Social Media Stragegy – define target audience & get in-depth understanding of their problems & questions, become a trusted source of info, build an online presence with relevant content, make it easy to transition the client from learning from you to buying from you.
“you don’t need a million customers, you need the right 10,000” – Chris Brogan