blogging business socialmedia

Content strategies

My previous post about the editorial calendar is sort of related to something I read last week about developing a content strategy. The information wasn’t really suited to libraries, but there are some points that I felt I could take and run with, even at a non-profit, B2C sort of place.

1) Identify trending topics
2) Meet with marketing regularly
3) Evaluate and refine

1) I keep a pretty close eye on our web/social sites stats. I’ve noticed, over the course of the last month or so, that mentioning any sort of e-materials (our Overdrive service, e-books, iPad and Nook tutorials, etc.) makes the stats for our blog jump pretty significantly. I’ve also tried to keep an eye on what people are searching for when they come to our site. This can show me what people are interested in right now so that I can go out and solicit content from our staff on that topic. That’s how I do the identification part.

2) I work just a few feet from our PR person and we have a pretty good working relationship – so she feels free to come to me with stuff she wants emphasized on the social sites and I have no problems going to her for help with promotion of the sites themselves. It’s a symbiotic relationship – and we work on keeping those lines of communication open so that I know what is important to her and she knows what is important to me – and we can each try to focus on those things.

3) This is where I fall down – like I said, I spend a lot of time perusing stats and I use them to inform my content decisions, but I don’t do so well at going back after the fact and determining what wording worked for what program. This is something that I need to work on in the coming year. I’d like to start out by actually creating *purposefully* different texts for Twitter/Facebook/Blog posts and see which ones get more responses. That would help me create more effective posts for everything, I’m sure. It’ll go on the list of “stuff to do”…

I have a social media strategy that includes some content strategizing within it for my library, but we could use a better articulation of what sort of content we’ll be promoting as well as what kind of content we’ll be asking for from our patrons (Flickr pictures of the library and/or library events, just as an example). This is something I’ll be working on – have any of you done anything like a formal content strategy for your sites? Wanna share?? 😉

blogging Web 2.0

Blogging calendar

I have created a blogging/social networking theme for my workplace for the next 12 months. Not every post will be strictly tied to the theme, but I’ll try to work in several posts over the month that have something to do with it. Some of them are big programs that we do (see the Capital Read months, both adult and kids), others are just timed to the holidays that fall in those months. One is completely random because I can’t think of a thing that I could focus on in March. Spring, maybe? New beginnings? I’m doing that this month (January), though, so maybe not. Hopefully one of my creative and wonderful coworkers will come up with something that I can use…

I’m making sure I remember the theme by adding in the theme as a draft post on the calendar (that is provided by the WordPress Editorial Calendar plugin for WordPress – very handy tool!) on the first day of the month. That way I’ll see, every month, what I’m supposed to be focusing on for the blog. For the rest of my social media outlets, I’ll just have to remember. I considered adding it to one of my Google Calendars, but they are so crazy full of stuff I’d just miss it, I think.

Anyway, I had mentioned that I was going to do this late last year, so I’m posting here the list of months with their respective themes so that you all can see what I’m doing and maybe take it, improve it and let me steal it back!!

January – New year, new services, new stuff

February – Love and family

March – Random because I can’t think of anything…

April – Love your library (Nat’l Library Week)

May – Capital Kid’s Read

June – Summer Reading

July – Freedom and Government

August – Summer Vacations

Sept – Passport to the world (get a card)

Oct – Capital Read

Nov – Thankful

Dec – End of year, holidays

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