Web 2.0

NAGW – Day 3

I was up at 7 and breakfasted and back in bed by 8. I did get some rest in this morning and then went to lunch and the Taking It To The Street – Delivering Citizen Services Anywhere by Michael Jackson of Adobe. He started with a one minute video of all the cool things Adobe can do (think Wired and HBO Go on the iPad as well as other stuff). Adobe is “changing the government through digital experiences”. He started off talking about budget issues and other challenges that the public sector faces daily – and promises that Adobe has actually solved some of those challenges.
Mobile – for some people, the phone/connection is the only way they can connect to the ‘net. He mentions the greatest rate of adoption in the mobile sector is lower income – they need to have access to government services that are just as fully featured as are available through a full computer. Digital Government Strategy – 30 page document, 3 main narratives – use mobile, protect privacy and make gov’t info machine readable by default.
Showed a picture of a line coming out the door at a DMV office and talked about the silliness of the only people being empowered to interact with their systems are the relatively few clerks. This is changing in the private sector – Travel Agents are getting squeezed, customers can now interact directly with the reservation system – but not in gov’t. Yet.
To force old systems of record into new systems of engagement can create a “hot mess”. Adobe helps to translate legacy systems to new interfaces.
Adobe and Digital Gov’t – 3 legged stool; Citizen Engagement, Business Process Efficiency, Measuring Effectiveness (aka Analytics). Content Level Security (the seat of that 3 legged stool).
Adobe’s 5 steps of citizen engagement – create, manage, deliver, measure, optimize.
While Mike was talking about managing assets in Adobe, a question about accessibility was asked. Mike said that all of their products are 508 compliant.
(Sorry about the great appearance/disappearance issues on this post – I accidentally posted it early, but I’m going to keep it up and update it as the day goes on, hopefully this does not cause a Twitter storm).
Personalized engagement – Amazon says “Hi Mike” when he visits, we should be able to as well.
I’m getting the feeling that I’m not going to be able to finish this write-up – it’s getting on to 1:30 and I need to get to my room and get set up for my upcoming session.
He spent some time showing the failure of the site on an iPhone – an agency that is designed to help those most likely to have no other way to access them than by a mobile phone is unreadable on a phone.
Then he started talking about Adobe’s mobile emulator – he also suggested to build for mobile first, then build for desktops/etc. You can personalize on geography, browser, etc.
He next began talking about how Adobe helped the Army from start to finish. Unfortunately, I’m going to have to bail to get to my room and such. Next update will probably come from my house after I get home…

And now I’m home. I finished the day with my Tips for Solo Techs presentation,  which is embedded below, though it won’t be nearly as useful as attending the session is, because it became a big discussion about what tools we use to make our lives easier. I had my suggestions, of course, but the brilliant NAGW attendees used stuff that was just as helpful and we all shared our best practices with each other. It was all good!

Now I’m going to go sit on my couch and veg out in front of Glee for an hour or so, then go to bed. As always, NAGW was an amazing experience and an incredibly valuable conference. While I got a lot from the formal sessions, the contacts I made and the business cards I collected at the Nighttime Networking events are like Platinum to the NAGW session Gold… 😉

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