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I overheard a comment the other day by a woman who paints, but does not sell her paintings (because she does it for the love of painting, not to create a market) about how she loses time while painting and how that was a sign of how much she loved it. This came a day after I started work on a new client’s website (Colossal Sounds) and completely lost 45 minutes of my life. I sat down to start tweaking his WordPress installation and the next time I looked up it was 45 minutes later and I’d have *sworn* it had only been 5.
Having a passion for your work (or your avocation, in the painter’s case) means that you can lose yourself in the process and get “in the zone” of working on something to the point where the passage of time is completely unnoticed. I’ve had those moments at my day job, too – times when I’ve sat down to do a “quick” fiddle with the site’s backend and discovered – an hour later – that I’ve completely lost track of time!
Have you ever done this? Have you ever been lucky enough to do it *while getting paid*? I’m a lucky girl – I need to remind myself of this sometimes.
Though I’m not really a librarian, I’m going to participate in this round of “day in the life” again, just to document what exactly a library IT person does all day. Enjoy!
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My previous post about the editorial calendar is sort of related to something I read last week about developing a content strategy. The information wasn’t really suited to libraries, but there are some points that I felt I could take and run with, even at a non-profit, B2C sort of place.
1) Identify trending topics
2) Meet with marketing regularly
3) Evaluate and refine
1) I keep a pretty close eye on our web/social sites stats. I’ve noticed, over the course of the last month or so, that mentioning any sort of e-materials (our Overdrive service, e-books, iPad and Nook tutorials, etc.) makes the stats for our blog jump pretty significantly. I’ve also tried to keep an eye on what people are searching for when they come to our site. This can show me what people are interested in right now so that I can go out and solicit content from our staff on that topic. That’s how I do the identification part.
2) I work just a few feet from our PR person and we have a pretty good working relationship – so she feels free to come to me with stuff she wants emphasized on the social sites and I have no problems going to her for help with promotion of the sites themselves. It’s a symbiotic relationship – and we work on keeping those lines of communication open so that I know what is important to her and she knows what is important to me – and we can each try to focus on those things.
3) This is where I fall down – like I said, I spend a lot of time perusing stats and I use them to inform my content decisions, but I don’t do so well at going back after the fact and determining what wording worked for what program. This is something that I need to work on in the coming year. I’d like to start out by actually creating *purposefully* different texts for Twitter/Facebook/Blog posts and see which ones get more responses. That would help me create more effective posts for everything, I’m sure. It’ll go on the list of “stuff to do”…
I have a social media strategy that includes some content strategizing within it for my library, but we could use a better articulation of what sort of content we’ll be promoting as well as what kind of content we’ll be asking for from our patrons (Flickr pictures of the library and/or library events, just as an example). This is something I’ll be working on – have any of you done anything like a formal content strategy for your sites? Wanna share?? 😉
The fairly recent announcement of Salesforce’s acquisition of DimDim – the formerly open source web conferencing product – has shaken some folks up. It’s a lesson, though, in the fragility of using free services on the web. While I’m not going to say don’t use them (and I’m certainly not going to stop using them myself), you do have to consider that free services (Ning, DimDim, possibly Delicious and more) have a strong possibility of going away altogether or just becoming a service that requires payment (as both Ning and DimDim have done). Either way, for libraries or other folks with very small budgets, the result is the same. The service is no longer available for them. 
This applies to every free service – from powerhouses like Facebook to more niche products like the free budgeting and personal finance tool I use, Mint. Anything that you use that you are not specifically paying for (and things that you are paying for, even) can be pulled at any time. Really, paying for a product or service doesn’t mean it won’t go away – it just means that it may be less likely and will (hopefully) offer better support in transitioning you to a new service.
One thing I keep in mind with any service I use is that if I’m not paying for it, I’m not a customer – I’m the product. If the service can’t stay in business selling me and my data/habits/eyeball attention, they won’t be around for long. For services that have no paid option, this can be scary! The best thing to do is to make regular backups of all of your data (that you can!) on these free services and be prepared for service interruptions or unexpected loss of service at any time. Have contingency plans in place and know what options you have if that service becomes immediately unavailable to you.
Not the easiest thing to do, I will grant you, but a bit of preparation in advance can save hours of panicked “crisis-mode” activity in the future!
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I blogged – a long time ago – about the use of web-based operating systems that patrons of public Internet access spots (such as libraries) could use. Things have changed since then. Most have been eclipsed by services like Dropbox – which requires you to have a computer to store stuff on, unlike the cloud-based web OS’s I’ve talked about. One web-based OS that has caught my attention, though, is iCloud. It offers a mobile site, iOS and Android apps and features easy uploading of files in exactly the same manner as Dropbox – but to your cloud-based computer, not a physical one.
This all seems very cool and is something worth taking a look at – the free version gives you 3GB of storage, but you can buy more, of course, and the apps appear to be free (at least the iOS one is). This may very well allow patrons who have iPhones or Android phones but no computer at home to do all kinds of very cool computing tasks from their phones – then come into the library to print and manage things that might be a bit difficult to do on a phone.
Just thought I’d post a short note letting you all know that I’ve written a chapter for a textbook called Telementoring in the K-12 Classroom: Online Communication Technologies for Learning. My chapter is on using Web 2.0 tools to communicate (between telementor and telementoree), since I don’t know the first thing about actual telementoring – but I do know a little bit about using Web 2.0 to make communications easier…
Anyway, just making note of it here so I have a record of it somewhere for my future use…